NHTSA estimates that the rear view cameras will add $159 to $203 to the cost of vehicles that do not have visual display screens.
Identifier
2011-SC00232
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Summary Information

The National Highway Traffic Safety Administration (NHTSA) has proposed a rule that would expand the required field of view for all passenger cars, pickup trucks, minivans, buses and low-speed vehicles with a gross vehicle weight rating of up to 10,000 pounds so that drivers can see directly behind the vehicle when the vehicle's transmission is in reverse. NHTSA believes automobile manufacturers will install rear mounted video cameras and in-vehicle displays to meet the proposed standards. To meet the requirements of the proposed rule, ten percent of new vehicles must comply by Sept. 2012, 40 percent by Sept. 2013 and 100 percent by Sept. 2014.

As for the cost of the rear view camera technology, NHTSA estimates, "[w]hen installed in a vehicle without any existing visual display screen, rearview video systems are currently estimated to cost consumers between $159 and $203 per vehicle, depending on the location of the display and the angular width of the lens. For a vehicle that already has a suitable visual display, such as one found in route navigation systems, the incremental cost of such a system is estimated to be $58 - $88, depending on the angular width of the lens." NHTSA also predicts that due to the increasing technology adoption, the cost of the camera technologies will decline in the future.

System Cost

Rearview Video System - cost added to vehicle without any existing visual display screen - $159 to $203 Rearview Video System - cost added to vehicle with a visual display screen - $55 to $88

System Cost Subsystem