Author
Middleton, Scott; Kyle Schroeckenthaler; Vassilis Papayannoulis; and Deepak Gopalakrishna
Benefit Summary HTML

Increasing automobile occupancy by sharing rides can help reduce overall vehicle miles travelled (VMT), and thereby alleviate congestion, curtail vehicle emissions and improve the efficiency of highway operations. This study aimed to describe the effect of price and time on a rider’s choice between private party and shared ride hailing. The study sought to understand behavior and the impacts of price and time tradeoffs for two models of sharing private rides, including 1) Shared Options in ridehailing applications (mobility apps that allow users to select private rides and provide an upfront estimate on price and time), and 2) Ridesharing using app-based incentive tools (emerging apps that allow traditional carpooling matches to be created in real time). Impacts of four changes in modal travel characteristics that could relate to potential policy mechanisms were evaluated:

  1. Increased cost savings for shared transportation network company (TNC) trips relative to private TNC trips.
  2. Reduced travel time penalty for shared TNC trips relative to private TNC trips.
  3. Increased price differential of private car trips relative to all other modes.
  4. Rewarding carpooling trips but not private car trips.

 

This study used data on revealed preferences for private party and shared ridehailing trips in 15 American cities, coupled with a large Transportation Network Company's (TNC) survey of 4,365 of its users that was administered in late 2018.

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Increasing automobile occupancy by sharing rides can help reduce overall vehicle miles travelled (VMT), and thereby alleviate congestion, curtail vehicle emissions and improve the efficiency of highway operations. This study aimed to describe the effect of price and time on a rider’s choice between private party and shared ride hailing. The study sought to understand behavior and the impacts of price and time tradeoffs for two models of sharing private rides, including 1) Shared Options in ridehailing applications (mobility apps that allow users to select private rides and provide an upfront estimate on price and time), and 2) Ridesharing using app-based incentive tools (emerging apps that allow traditional carpooling matches to be created in real time). Impacts of four changes in modal travel characteristics that could relate to potential policy mechanisms were evaluated:

  1. Increased cost savings for shared transportation network company (TNC) trips relative to private TNC trips.
  2. Reduced travel time penalty for shared TNC trips relative to private TNC trips.
  3. Increased price differential of private car trips relative to all other modes.
  4. Rewarding carpooling trips but not private car trips.

This study used data on revealed preferences for private party and shared ridehailing trips in 15 American cities, coupled with a large Transportation Network Company's (TNC) survey of 4,365 of its users that was administered in late 2018.

Other Reference Number
Report No. FHWA-HOP-21-011
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Publisher
Performed by ICF Incorporated, L.L.C, EBP, Metropia for FHWA
Result Type
Reviewer
Title
Analysis of Travel Choices and Scenarios for Sharing Rides
Project Category
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