Roadway congestion continues to be a major problem in urban areas around the world. One potential strategy to help reduce congestion is to offer drivers incentives to change their travel behavior. These incentives could be offered through smartphones and centrally managed by public authorities. These incentives could encourage drivers to drive at different times, take different routes, use alternative travel modes, or even not drive at all. These incentives could be publicly funded, or they could be provided by businesses who offer discounts for drivers arriving at certain times of the day.
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