In a proactive effort to enhance safety in the vicinity of schools, Florida has included a requirement to install flashing beacons at reduced speed school zones. To address potential distracted drivers in school zones, several approaches have emerged, including a technological solution using Global Positioning System (GPS) location capability within smartphones to provide real-time alerts and warnings to drivers that do not reduce speed within a school zone. Florida DOT commissioned a study to evaluate one such solution, the TravelSafely app which alerts drivers if they exceed a speed threshold while in an active school zone. The technology relies on intelligent school zone beacon infrastructure, which provide the status of the school zone (active or not) to service providers. In addition, this app also provides a capability to provide drivers with alerts of bicyclists who also have the app active.