Author
Moavenzadeh, John and Nikolaus S. Lang
Benefit Summary HTML

The World Economic Forum and The Boston Consulting Group (BCG) partnered with the City of Boston to assess the impact of autonomous vehicles (AVs) in the city, to catalyze testing of AVs there and to strategize how the city could foster this technology to achieve its mobility goals. Three waves of consumer research supplemented their collaboration with the City of Boston:

  • In 2015, 5,500 consumers in 27 cities around the world (one of which was Boston) were surveyed to measure interest in AVs. Approximately 60 percent of respondents indicated that they would ride in an AV.
  • In 2016, a series of detailed focus groups was conducted with residents of the Greater Boston area to understand Bostonians’ starting point concerning mobility and AVs in their city.
  • In 2017, a large-scale conjoint analysis was conducted to forecast the penetration of several types of AVs in Boston’s future modal mix. The results of the conjoint analysis – including the projected modal mix of personal vehicles, taxis, private AVs and shared AVs – was then used as input for a sophisticated traffic simulation model of the entire city of Boston.
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The World Economic Forum and The Boston Consulting Group (BCG) partnered with the City of Boston to assess the impact of autonomous vehicles (AVs) in the city, to catalyze testing of AVs there and to strategize how the city could foster this technology to achieve its mobility goals. Three waves of consumer research supplemented their collaboration with the City of Boston:

  • In 2015, 5,500 consumers in 27 cities around the world (one of which was Boston) were surveyed to measure interest in AVs. Approximately 60 percent of respondents indicated that they would ride in an AV.
  • In 2016, a series of detailed focus groups was conducted with residents of the Greater Boston area to understand Bostonians’ starting point concerning mobility and AVs in their city.
  • In 2017, a large-scale conjoint analysis was conducted to forecast the penetration of several types of AVs in Boston’s future modal mix. The results of the conjoint analysis – including the projected modal mix of personal vehicles, taxis, private AVs and shared AVs – was then used as input for a sophisticated traffic simulation model of the entire city of Boston.
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Publisher
World Economic Forum
Result Type
Source ID
1963
Title
Reshaping Urban Mobility with Autonomous Vehicles Lessons from the City of Boston
UNID
F6C157F82AA28C11852583A2005FB82B
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