Rupert, H. and G. Hsueh
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The Federal Transit Administration (FTA)'s Mobility on Demand (MOD) Sandbox program issued over $16 million of funding in 2016 to agencies across the country to implement innovative research and demonstration projects involving intelligent transportation system (ITS) deployments related to public transit that expanded mobility for travelers. The City of Palo Alto was one of these recipients, and launched a Fair Value Commuting (FVC) project that sought to reduce traffic congestion and increase uptake of commuting modes other than personal vehicles.

The FVC project, which consisted of a 10-member public/private consortium that included local cities and counties, transit agencies, nonprofit organizations, employers, and planning agencies, sought to incorporate a five-step framework: Enterprise Commute Trip Reduction (ECTR) Software, a commuter wallet with transit benefits, a cash-out that subsidized non-single-occupant-vehicle (SOV) travel, first- and last-mile gap-filling, and reduction of systemic obstacles such as equity and accessibility.

The FVC project delivered four city employer pilot demonstrations to explore the five different components. The project team found that a high-touch approach with tailored training materials and close cooperation with the pilot employers was successful in fostering flexible, responsive, and innovative deployments.

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Report No. 0167
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USDOT Federal Transit Administration
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Mobility on Demand (MOD) Sandbox Demonstration: Fair Value Commuting, Final Report
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