The market for traffic analytics is growing tremendously as traffic management problems continue to present hardships for today’s travelers. Data on current and future traffic patterns resulting from analytics is assisting the public with making smart travel decisions. Investing in analytics can transform processes by automating the business process associated with turning data into information. With this automation, agencies can be more efficient and can be less dependent on outside consulting. There is also opportunity for dramatic increase in returns over time as agencies better understand their systems and engineer new ways to improve them.
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