Author
Moniz, Leisa M. (Volpe) et al.
BCD ALL year
Benefit Summary HTML

In 2000, the U.S. DOT awarded a Field Operational Test (FOT) grant to a group of public sector agencies located in the Orlando region. The project was titled Orlando Regional Alliance for Next Generation Electronic Payment Systems, or ORANGES. The US DOT was interested in identifying and evaluating issues associated with establishing partnerships between public transportation service providers and other transportation agencies, in developing and using multiple-application electronic payment systems that included smart card technology. The FOT requirements were specifically designed to test a payment system that could support a variety of payment applications, at a minimum including transit fare collection, parking payment, and electronic toll collection.

The FOT was a limited scale demonstration that included:

  • A single card that could be loaded with multiple payment applications.
  • A transit component - two bus routes.
  • A toll component - selected lanes of the Holland East toll plaza on State Route 408.
  • A parking component - three parking garages.
  • Revaluing facilities - places to purchase and revalue the smart cards.

The project included an evaluation team that established goals and measures that were the focus of the evaluation. Each goal with a quantifiable measure had a testable hypothesis and a potential benefit that the FOT was expected to provide. For certain goals, a qualitative assessment was also considered. Measurement of these goals included establishing discussion groups of customers and employees. Three discussion groups were established, each comprised of 10-15 individuals. The purpose of these groups was to obtain information, opinions, and preferences regarding the use of the ORANGES smart card.

An implementation team gathered pre-screening information and with the assistance of the evaluation team solicited potential cardholder participants. The discussion groups were formed prior to FOT implementation so that before and after data could be collected.

Recruited cardholders were taken through structured group discussions with the assistance of a facilitator. Cardholder participants discussed matters pertaining to:

  • Convenience of use
  • Trust and comfort level of use
  • Reporting and informational needs
  • Discounts and incentives
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Lesson Background HTML

In 2000, the US DOT awarded a Field Operational Test (FOT) grant to a group of public sector agencies located in the Orlando region. The project was titled Orlando Regional Alliance for Next Generation Electronic Payment Systems, or ORANGES. The US DOT was interested in identifying and evaluating issues associated with establishing partnerships between public transportation service providers and other transportation agencies, in developing and using multiple-application electronic payment systems that included smart card technology. The FOT requirements were specifically designed to test a payment system that could support a variety of payment applications, at a minimum including transit fare collection, parking payment and electronic toll collection.

As part of the national ITS program, the USDOT requires that each FOT have an independent evaluator. The evaluation is separately funded and has independent goals, objectives, schedules and deliverables. The USDOT evaluations also provide useful feedback to the local FOT participants, as well as other interested transportation stakeholders.

The FOT demonstrated the technical feasibility of implementing a regional smart card with a centralized clearinghouse for multimodal regional transportation payments, where a card issued by any participating agency could be used for payments with (and revalued at) smart card accepting equipment operated by any of the partner agencies.

Pages
245
Publication Sort Date
Publisher
U.S. DOT Federal Transit Administration
Source ID
414
Title
Orlando Regional Alliance for Next Generation Electronic Payment Systems (ORANGES) Evaluation Final Report: Electronic Payment Systems Field Operational Test
UNID
9A40A136252A4B758525711C006EE6E6
Source Review
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