- Identify specific challenges to be addressed up front. When considering the development and deployment of publicly operated microtransit services, agencies should prioritize customers’ needs over the novelty of new technology and think critically about how to design, develop, and deliver a pilot that puts the customer first.
- Establish performance metrics not just for ridership, but improved mobility, increased safety, and enhanced customer experience. Transportation agencies should consider defining performance more broadly than ridership and farebox recovery metrics and should structure the service contract around continuously improving these metrics.
- Incorporate increased flexibility in the procurement process. Transportation agencies should utilize a contracting process that empowers those most familiar with the project to make decisions outside of the standard bureaucratic processes in order to be able to fail fast and iterate quickly.
- Conduct robust vendor and design research prior to RFP development to better understand capabilities and set achievable goals. Transportation agencies should establish their goals or define hypotheses up-front and work with potential technology vendors to design a microtransit project within those parameters.
- Ensure the public is educated and prepared to engage with the service through on the ground marketing and outreach. Transportation agencies should prioritize local, on the ground marketing and outreach upon launch of a new microtransit service.
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