The SFpark is a pilot project in San Francisco undertaken in 2008 by the San Francisco Municipal Transportation Agency (SFMTA). The primary goal of SFpark is to make it easy to find a parking space. In other words, SFpark aims to manage demand for existing parking towards availability targets so that drivers, when they choose to drive, rarely circle to find parking or double-park. To the extent the right level of parking availability is maintained, everyone benefits. Key features of the project are:
- 80 percent federally funded by the U.S. Department of Transportation's Urban Partnership Program (a competitive grant process).
- 8 pilot areas with new policies, technology, and significant data collection.
- 3 control areas with no new policies or technology but significant data collection.
- 7,000 metered spaces, or 25 percent of the city's total.
- 12,250 off-street spaces, or 75 percent of off-street spaces managed by the SFMTA.
Overall goal of SFpark is to collect and disseminate parking availability information and to update a "block-to-block" pricing algorithm every six weeks using "demand responsive rate adjustments" to encourage use of parking garages and increase the availability of on-street parking in high-demand areas. The project helps drivers find spaces with a combination of real-time and static information. Parking way finding signage directs drivers to lots and garages; variable message signs and text messages show which garages have availability; mobile web apps and the region's 511 system show on and off-street parking availability; and an open data feed enables others to display the data as well.
In August 2011, the SFMTA produced a report in the midst of its implementation of the first demand-responsive rate change for both on- and off-street parking. The following lessons learned to date are, therefore, interim – only those gathered during pilot project planning and implementation. At the end of the pilot project in 2013, the lessons from the operation, evolution, and evaluation of the project should expand this section.
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