Ensure Consistency in the Performance and Naming of Advanced Driver Assistance Systems (ADAS) to Keep Public Interest and Trust High.
Survey Study on Driver Attitudes Toward Automated Vehicles and Semi-Autonomous Features.
Nationwide, United States
AAA: Fear of Self-Driving Cars Persists as Industry Faces an Uncertain Future
Summary Information
The ongoing advancement of automotive technology, including both driver assistance technologies and automated driving systems, aims to provide great safety benefits. Vehicle manufacturers are making Level 1 and Level 2 automated features such as Reverse Automatic Emergency Braking, Automatic Emergency Braking, Adaptive Cruise Control, and Lane Keep Assist available on more vehicles. AAA conducted a survey of Americans in January 2024 with 1010 respondents to find out about their views on these technologies. The Survey utilized a probability-based panel designed to be representative of the overall U.S. household population. Survey results indicated over 50 percent public interest in semi-autonomous features despite 90 percent skepticism of self-driving vehicles.
- Ensure consistency in the performance and naming of Advanced Driver Assistance Systems (ADAS) systems to keep public interest and trust high. Standardizing the performance and terminology of ADAS is crucial for maintaining public trust and interest. Consistent performance across brands and models ensures consumers have reliable expectations, building confidence in these systems. Uniform naming conventions prevent confusion and help drivers understand the support their vehicle’s technology provides.
- Enhance driver awareness with advanced vehicle safety technology, avoiding any implication of replacing vigilant driving. This approach emphasizes the importance of transparency in communicating the boundaries of what ADAS can and cannot do, preventing overreliance by drivers. It is essential that users understand these systems are designed to assist, not to take full control, fostering safer driving habits.
