Evaluation of the Go-Bus Application Prototype in Indonesia Showed an Average User Satisfaction Score of 84.84 Percent.
A Survey Interviewed Respondents To Test the Usability of the mobile application for the bus rapid transit in Banyumas Regency, Indonesia.
Indonesia
Revolutionizing Sustainable Public Transportation: The Go-Bus Mobile App Journey With Design Thinking
Summary Information
Bus Rapid Transit (BRT) is widely regarded as an effective solution for alleviating traffic congestion in Indonesia, including Banyumas Regency. This study developed a prototype of the Go-Bus mobile application, incorporating gamification elements to promote greater utilization of the Trans Banyumas bus transit system. The prototype was evaluated through User Satisfaction Testing and the Single Ease Question (SEQ) method, assessing 11 app tasks with six respondents over the period from February to July 2023.
METHODOLOGY
The app discussed in this study was designed using the Design Thinking method, which consists of five stages: Empathize, Define, Ideate, Prototype, and Test. During the prototyping stage, the app’s interface was initially created as wireframes and later converted into high-fidelity (Hi-Fi) designs before being simulated in the prototype phase. The testing phase involved evaluating the previously designed concepts. The user-friendliness of the Go-Bus application was assessed through usability testing, using the SEQ metric, which ranges from one to seven to measure the ease or difficulty users experienced while completing specific tasks. Participant sample size was intentionally limited as needed to optimize evaluation results for the prototype tested.
FINDINGS
- Usability testing results showed an average user satisfaction score of 84.84 percent.
- SEQ results indicated a satisfaction score of 6.73 out of seven, implying that Go-Bus is a user-friendly and satisfying application.
