Mobility as a Service (MaaS) is term for a subscription mobility service which aims to reduce or eliminate people’s need for private cars in urban contexts. Users subscribe to a MaaS bundle on an on-going basis. In turn they are offer use of a variety of mobility services such as public transit, bike sharing, and car sharing services at a highly discounted rate. To date, European cities, especially those in Sweden and Finland, have been the primary deployers of MaaS systems.
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