Orban, John, et al.
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This study examined the I-40 Traveler and Tourist Information System (TTIS) in Arizona, and the Branson Travel and Recreation Information Program (TRIP) in Missouri. The objective of the study was to evaluate the degree to which advanced traveler information systems (ATIS) could help improve mobility, increase access, reduce congestion, stimulate economic development, and improve safety in rural tourism areas.

The Branson TRIP system was designed as a regional ATIS to provide comprehensive information on tourist attractions, weather, traffic, and road construction in the Branson/Tri-Lakes area. To address traffic congestion, the TRIP system expanded the existing ITS infrastructure and developed internet sites, highway advisory radio (HAR), traffic detection equipment, and variable message signs (VMS). A central database was designed to collect, coordinate, and disseminate the traveler information.

The I-40 TTIS was designed to provide tourists with traveler information on the I-40 corridor, which provides access to the Grand Canyon and 20 other major parks and recreation areas. Arizona’s Highway Closures and Restrictions System (HCRS) served as a central database for collection and dissemination of TTIS traveler information. The HCRS was designed to collect information from public safety professionals, construction workers, road weather information systems, and other surveillance and detection equipment.

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Federal Highway Administration, U.S. DOT
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Advanced Traveler Information Services in Rural Tourism Areas: Branson Travel and Recreational Information Program (Missouri) and Interstate 40 Traveler and Tourist Information System (Arizona)
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