Smith, G.; J. Sochor; and M. Karlsson
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Mobility as a Service (MaaS) is a concept in which multiple transport modes are bundled into joint service packages. These packages are offered to travelers to provide tailored mobility solutions that can be flexibly used to meet their needs. MaaS has been featured in a number of pilots, largely in Europe, and offers a vision of a possible future for on-demand mobility. Suggested benefits from its structure include lower environmental impacts from travel, reduced congestion, decreased need for personal vehicle ownership, and improved accessibility.

However, significant barriers still exist to widespread adoption of MaaS. In particular, European legislation is considered to make transit agencies' participation in MaaS difficult or impossible, and there is still much work that would need to be done in coordinating efforts between governmental and private mobility providers.

To analyze these factors, a team of researchers analyzed the efforts of an attempted MaaS integration deployment in Sweden. The effort, named Mobilitestorget, was unsuccessful, but provided ample material to understand some of the dynamics at play. The researchers conducted 27 semi-structured interviews with stakeholders and prospective operators. Additionally, they distributed a questionnaire to the interviewees that collected their responses in a quantitative manner.
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Elsevier- Transportation Research Part A: Policy and Practice
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Intermediary MaaS Integrators:A case study on hopes and fears
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