Distributing electronic toll collection tags for free is the most effective way to encourage individuals to adopt electronic toll collection and increase use of toll roads in Spain.
Analysis of the results of a Spanish driver survey.
Made Public Date
11/27/2017

1093

Nationwide
Spain
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Identifier
2017-00790

Drivers' adoption of electronic payment in the Spanish toll road network

Background

Electronic Toll Collection (ETC) systems enable users to pay tolls electronically, they are often based on tags or on-board units linked to an account with money in it. These systems are increasing in popularity, but governments and infrastructure operators still have a great potential to increase the effectiveness and expediency of ETC. The aim of this paper is to identify the explanatory factors influencing the adoption of ETC by toll road drivers.

Methodology

This paper uses a nationwide survey of interurban toll road users in Spain to develop a multilevel logit framework to explore users' adoption and position toward the use of ETC.

Lessons Learned

A survey of drivers revealed several lessons learned about the adoption of electronic toll transponders or tags:

  • Tag ownership is primarily related to trip-related attributes
  • Socioeconomic characteristics have a very minor role in determining ownership of toll tags
  • It is not possible to establish specific socioeconomic market segments to direct policy to increase penetration of electronic toll collection

The most effective way to encourage individuals to adopt electronic toll collection and increase use of toll roads is free distribution of tags/electronic tolling devices.

Drivers' adoption of electronic payment in the Spanish toll road network

Drivers' adoption of electronic payment in the Spanish toll road network
Publication Sort Date
11/04/2017
Author
Heras-Molina, Javier, Gomez, Juan, and Vassallo, Jose Manuel
Publisher
Transportation

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System Engineering Elements

Focus Areas Taxonomy: