Driver assistance technologies can add from $300 to $10,800 to the purchase price of a new vehicle; most systems are $4500 or less.

Observations of OEM driver assistance technology pricing (2015-2016)

Made Public Date
06/16/2017

13

Nationwide
United States
Identifier
2017-00373
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Summary Information

This article highlighted prices for driver assistance options in new vehicles (2015-2016). Although most options listed are only available in luxury models the technology is becoming more accessible as cameras, radar, and laser components get cheaper to manufacture and integrate into new vehicles. Additional features such as automated steering control functions can be a major cost driver.

Listed below are an overview of systems proposed and available in 2015-2016. Descriptions of functional systems and equipment vary between OEMs.

Lexus
$500-$635 Lexus Safety System+ (Generally includes lane-departure alerts, automatic high beams, radar cruise control, and pedestrian pre-collision detection system)

Toyota
$300-$500 Toyota Safety Sense System (Generally includes lane-departure alerts, automatic high beams, radar cruise control, and pedestrian pre-collision detection system)

Subaru
$1195 EyeSight System (Generally includes optimized cruise control, lane-departure alerts, and pre-collision braking features)

Mercedes
$3,675 Driver Assistance and Lane Tracking (Generally includes lane-departure alerts, automatic high beams, pre-collision braking features, and blind spot warning systems)

BMW
$4,500 Driver Assistance, Driver Assistance Plus, and Stop-and-Go Active Driving Assistant (Generally includes pedestrian pre-collision detection systems, radar cruise control, lane-departure alerts, lane steering assistance, blind-spot monitoring, lane-change warnings, automatic high beams, and pre-crash countermeasure systems)

Audi
$3,500 Technology Package (Generally includes infotainment and blind-spot monitoring systems)

Acura
$1,500 AcuraWatch Plus (Generally includes blind-spot monitoring and lane-change warning systems)

Infiniti
$1,550-$10,800 Driver Assistance with Multiple Technology Packages (Generally includes infotainment, radar cruise control, forward-collision warning, lane-departure warning, blind-spot monitoring, brake assist, and pre-crash countermeasure systems)

Cadillac
$495-$2,395 Driver Awareness and Assist Packages (Generally includes radar cruise control, forward-collision warning, lane-departure warning, blind-spot monitoring, brake assist, and pre-crash countermeasure systems).

Come on Down: Lexus Discounting Driver-Assist Safety Options

Come on Down: Lexus Discounting Driver-Assist Safety Options
Publication Sort Date
03/31/2015
Author
Atiyeh, Clifford
Publisher
Car and Driver Magazine

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System Cost

Driver-Assist Packages: $300-$10,800.

System Cost Subsystem